BT Sport to broadcast MSA British Rallycross Championship
The MSA British Rallycross Championship in association with Odyssey Battery will be broadcast by BT Sport for the first time later this year. New production and broadcast arrangements are centred on a series of one-hour highlight shows from championship events.
Programmes will be produced by Globecast and screened on BT Sport where rallycross joins a wide range of high- profile sports.
Simon Green, head of BT Sport, said: “BT Sport is delighted to expand its motorsports portfolio, which already includes Moto GP, IndyCar, World Rally Championship, FIM Speedway World Championships and Formula E.”
BT Sport is available through BT TV, BT Broadband and the BT Sport App, as well as through other providers.
A team from Globecast, led by Gary Champion, will produce the programmes, with additional online content following events, promoted through the championship’s social media channels to raise the profile of the sport. Globecast is one of the leading content delivery providers in the world and opens up global opportunities in broadcasting by making content distribution and management simple. Working with federations, rights holders and production companies, Globecast is involved in a wide range of sports and news events including Olympics, World Cups and Motorsport.
British Rallycross Championship manager Tim Whittington believes the introduction of BT Sport to the championship is key for the development of the series. “The focus in 2016 is to deliver successful events and prepare the championship for the future. Having a quality TV product and a broadcaster who’s engaged with the championship is a key part of that,” he said. “Globecast will be providing additional content outside of the TV programme and we’ll use that to help build the profile of the championship as widely as possible.”
Additional broadcasters may also show championship events during the 2016 season, news will be announced in due course.
The 2016 MSA British Rallycross Championship will be contested over eight rounds taking place across seven weekends from March to October. Racing begins at Croft Circuit where five-time champion Julian Godfrey will take on a competitive field of Supercar rivals, including several drivers new to the championship.