Jan 29, 2017
Northgate Vehicle Hire Limited is proud to announce a major new motorsport sponsorship with British Touring Car Championship front runners, the Handy Motorsport Team and driver Rob Austin.
To launch the sponsorship, Northgate joined the Handy Motorsport Team on the British Touring Car Championship stand, at the internationally renowned Autosport Show at the NEC, Birmingham. As the Team unveiled their new car, their new driver, Rob Austin (otherwise known as the ‘fans favourite’) talked about his ambitions for the 2017 season and his love of the new car and its’ striking livery with the Northgate branding.
Northgate’s sponsorship will not only include on car branding but live race coverage on ITV4; the rights to create and activate promotional campaigns through Northgate channels as well as access to hospitality and exclusive appearances with the Handy Motorsport Team.
Northgate’s Managing Director, Eddie Aston said: “It is a really exciting time at Northgate with new product innovations and investments in deepening our understanding of our customer’s needs. The BTCC is played out in front of millions of people watching both trackside and on television giving us the perfect platform to engage with a very enthusiastic following, many of whom are our very own loyal and passionate customers.”
With everything in place for Austin’s second BTCC campaign with Swindon-based Handy Motorsport, driver and team are looking forward to mounting a consistent front-running challenge this year having climbed the outright podium on three occasions in 2016.
“It’s been a very long time since I have been so excited for a season’s racing and I’m determined to get back on the top step of the podium this year”, said Austin, “Northgate’s sponsorship is a hugely important element to our campaign and together I hope we can reward our fantastic fans and Northgate customers with some exciting results.”
With new and exciting innovations in the pipeline for 2017; Northgate will activate the major sponsorship as a key marketing platform to support both new and existing customers throughout the UK.
Northgate Vehicle Hire Limited, part of Northgate plc is the leading light commercial vehicle (LCV) rental business by fleet size in the UK, providing a complete LCV rental service with predictable weekly costs, saving customers money on the total cost of ownership. Northgate’s UK national branch network hosts 73 locations, 50 wholly-owned workshops and local dedicated account teams. All committed to delivering the full range of services to keep customers on the road.
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