MOTOR SPORTS NEWS

Latest News

  • Audi Sport is Ducati’s partner in MotoGP
  • Kumho Tire appointed sole tyre supplier to the TCR World Tour
  • Historic Maiden Victories at the Extreme E Desert X Prix!
  • Josh Moffett lifts another Clonakilty Park Hotel West Cork Rally winner’s trophy
  • Big win for Nasser & Toyota GR DKR Hilux in the Qatar International Baja
  • Home
  • News
  • Dakar
    • DAKAR 2016
    • Dakar 2015
  • Cross-Country Rally
  • Notice Board
  • Rally
  • Motorbike
  • Touring Cars
  • Circuit Racing
  • Events
  • follow
    • Facebook
    • Twitter
    • Google+
    • Pinterest
    • RSS Feed
    • Linked
    • Youtube

RIAC & Motorsport Ireland to launch FIA #3500LIVES road safety campaign in Ireland

Jun 12, 2017


  • Facebook
  • Twitter
  • LinkedIn
Tweet

Motorsport Ireland and the Royal Irish Automobile Club announced today that in partnership with FIA and international advertising agency JCDecaux, they will launch a six-month road safety awareness campaign across Ireland on the 17th of June under the title #3500LIVES.

The #3500LIVES campaign will promote ‘10 Golden Rules’ for safe driving on Ireland’s roads as we head into the busy summer period. A host of international sports stars including footballer Antoine Griezmann, tennis legend Rafael Nadal, and Formula One drivers Fernando Alonso and Nico Rosberg have come on board to urge all road users, particularly young males, to adopt the guidelines.

Their messages to promote safe driving will be emblazoned across advertising billboards, street furniture and digital screens in Dublin, Cork, Belfast, Limerick, Waterford and Galway.

The 10 Golden Rules of #3500LIVES are:

  1. Obey the speed limit
  2. Use a child safety seat
  3. Check your tyres
  4. Buckle up
  5. Don’t text and drive
  6. Never drink and drive
  7. Always pay attention
  8. Stay bright
  9. Wear a helmet
  10. Stop when you are tired

Alex Sinclair, CEO, said: “Last year 187 people lost their lives on Ireland’s roads. Every day across the world 3,500 people die in car crashes. That’s more than 1.25 million people every year — and it is a figure that’s expected to rise to 2 million in the near future if nothing is done to reverse it. Particularly concerning is that amongst 15 to 29-year-olds, traffic related fatalities are the first cause of mortality.

“These statistics are shocking and is important that we continue to get the message of road safety out to as many people as possible. The #3500LIVES campaign is a welcome extension of our schools safety program and, along with the support of FIA and JCDecaux, we have an opportunity to reach more people than ever.

“The campaign will highlight some simple safety measures for all road users to adopt. From mid-June people should see these messages across billboards, street furniture and digital screens in Dublin, Cork, Belfast, Limerick, Waterford and Galway. If even one life is saved as a result of this campaign, then it is worth it”

The #3500LIVES campaign is an international initiative supported by famous ambassadors from sport and showbusiness. It also has the backing of the International Olympic Committee, and was endorsed by Pope Francis when he met with FIA President Jean Todt at the Vatican in February.

The 13 famous ambassadors are footballer Antoine Griezmann, tennis legend Rafael Nadal, athletes Yohan Blake, Haile Gebrselassie, Vanessa Low and Wayde van Niekerk, motorsport stars Fernando Alonso, Felipe Massa, Marc Marquez and Nico Rosberg, singer Pharrell Williams, actress Michelle Yeoh, and Mayor of Paris Anne Hidalgo. Their messages of support, can be found here.

FIA President Jean Todt. Said: “I encourage everyone to promote and share the campaign’s key messages and sign our manifesto for government action. Too many people lose their life unnecessarily in road crashes daily.

“We are proud to have worked together with JCDecaux on this campaign, and also with 13 fantastic Ambassadors, each of which is a role model, especially for young people, the group worst affected by road crashes.”

Translated in 30 languages, the campaign #3500LIVES is now live in over 30 cities worldwide and will be rolled out in more than 70 countries by the end of 2017. It is estimated that on the launch the campaign will be seen 1 billion times.

Members of the public are also invited to sign a 10-point manifesto (www.fia.com/3500lives), which calls on all governments to make road safety a priority and introduce effective legislation on key risk factors on the road.


  • tweet
Related articles
  • Audi Sport is Ducati’s partner in MotoGP
    Audi Sport is Ducati’s partner in...

    Mar 26, 2023 Comments Off on Audi Sport is Ducati’s partner in MotoGP

  • Kumho Tire appointed sole tyre supplier to the TCR World Tour
    Kumho Tire appointed sole tyre supplier...

    Mar 26, 2023 Comments Off on Kumho Tire appointed sole tyre supplier to the TCR World Tour

  • Historic Maiden Victories at the Extreme E Desert X Prix!
    Historic Maiden Victories at the...

    Mar 26, 2023 Comments Off on Historic Maiden Victories at the Extreme E Desert X Prix!

  • Josh Moffett lifts another Clonakilty Park Hotel West Cork Rally winner’s trophy
    Josh Moffett lifts another Clonakilty...

    Mar 20, 2023 Comments Off on Josh Moffett lifts another Clonakilty Park Hotel West Cork Rally winner’s trophy

More in this category
  • Audi Sport is Ducati’s partner in MotoGP
    Audi Sport is Ducati’s partner in...

    Comments Off on Audi Sport is Ducati’s partner in MotoGP

  • Kumho Tire appointed sole tyre supplier to the TCR World Tour
    Kumho Tire appointed sole tyre supplier...

    Comments Off on Kumho Tire appointed sole tyre supplier to the TCR World Tour

  • Josh Moffett lifts another Clonakilty Park Hotel West Cork Rally winner’s trophy
    Josh Moffett lifts another Clonakilty...

    Comments Off on Josh Moffett lifts another Clonakilty Park Hotel West Cork Rally winner’s trophy

  • Big win for Nasser & Toyota GR DKR Hilux in the Qatar International Baja
    Big win for Nasser & Toyota GR DKR...

    Comments Off on Big win for Nasser & Toyota GR DKR Hilux in the Qatar International Baja


Fleet Car Magazine

Notice Board

  • For Sale! 1991 Jordan-Ford driven by Mick Schumacher at Bonhams Grandes Marques du Monde à Paris auction
    For Sale! 1991 Jordan-Ford driven by Mick Schumacher at...

    Jan 18, 2023

    Tweet1991 Jordan-Ford driven by Mick Schumacher in 2021 to...
  • Opel Ireland partners with Mondello Park to launch 2022 EARLY-DRIVE road safety programme
    Opel Ireland partners with Mondello Park to launch 2022...

    Aug 21, 2022

    TweetA unique young driver education programme, developed...
  • Goodyear FIA ETRC pays tribute to Anthony Janiec
    Goodyear FIA ETRC pays tribute to Anthony Janiec

    Aug 07, 2022

    Tweet The Goodyear FIA ETRC, ETRA Promotion and the entire...
  • Killarney Forestry Rally to raise funds for Air Ambulance
    Killarney Forestry Rally to raise funds for Air Ambulance

    Feb 03, 2022

    TweetRally drivers from across Ireland will help fund...
  • McHugh’s Service Station, Ballindine Mayo Stages Rally, 6 March 2022
    McHugh’s Service Station, Ballindine Mayo Stages Rally, 6...

    Jan 27, 2022

    TweetMayo & District Motorsport Club, organisers of the...

Categories

  • Africa Eco-Race
  • Baja
  • BRC
  • Circuit Racing
  • Cross-Country Rally
  • Dakar
  • Dakar 2015
  • DAKAR 2016
  • DAKAR 2017
  • DAKAR 2019 PERU
  • DAKAR RALLY 2018
  • EV Motorsport
  • Events
  • EverGreeens: Irish Abroad
  • Extreme E
  • Forestry Rally
  • Formula 1
  • Hillclimb
  • IndyCar Series
  • Interview
  • Middle East Rally Championship
  • Morocco Rally
  • Motorbike
  • News
  • Notice Board
  • Rally
  • RallyX
  • Related products
  • Review
  • Sportscars
  • Touring Cars
  • Tribute
  • Truck Racing
  • Uncategorized
  • Video
  • WRC
Tweets by @IrMotSportNews

Recent Posts

Historic Maiden Victories at the Extreme E Desert X Prix!

Historic Maiden Victories at the Extreme E Desert X Prix!

Mar 26, 2023

Tweet Veloce Racing and ACCIONA | SAINZ XE Team claimed their maiden Extreme E victories at the Desert X Prix in NEOM, Saudi Arabia. Both teams have set the benchmark for the year ahead, which could...
Read More
Big win for Nasser & Toyota GR DKR Hilux in the Qatar International Baja

Big win for Nasser & Toyota GR DKR Hilux in...

Mar 20, 2023

Nasser Saleh Al-Attiyah wins the 2023 Qatar Baja in the Toyota GR DKR Hilux

Nasser Saleh Al-Attiyah wins the 2023 Qatar Baja...

Mar 18, 2023

2 new winners at Season 3 opener hints at closest Extreme E Championship yet

2 new winners at Season 3 opener hints at closest...

Mar 18, 2023

RECORD QUALITY ENTRY FOR 2023 QATAR INTERNATIONAL BAJA

RECORD QUALITY ENTRY FOR 2023 QATAR INTERNATIONAL...

Mar 15, 2023

Copyright 2016 / All rights reserved