MOTOR SPORTS NEWS

Latest News

  • Akio Toyoda praises Toyota Gazoo Racing & Hino Sugawara Team on Dakar Rally 2021
  • Honda 1-2 on 2021 Dakar Rally as Kevin Benavides wins & Ricky Brabec 2nd in the world’s toughest race
  • 5th place overall for Bahrain Raid Xtreme ‘Hunter’ driver, Nani Roma
  • 4WD honours & 2nd overall for Toyota Gazoo’s Nasser Al-Attiyah/Mathieu Baumel
  • Dakar 2021: Successful debut for the X-raid Yamaha Racing Rally Supported Team
  • Home
  • News
  • Dakar
    • DAKAR 2016
    • Dakar 2015
  • Cross-Country Rally
  • Notice Board
  • Rally
  • Motorbike
  • Touring Cars
  • Circuit Racing
  • Events
  • follow
    • Facebook
    • Twitter
    • Google+
    • Pinterest
    • RSS Feed
    • Linked
    • Youtube

Goodyear to supply BTCC 2020

Oct 12, 2019


Tweet
Goodyear has announces a return to UK motorsport and will become the new sole tyre supplier to the British Touring Car Championship (BTCC) from 2020.

The decision comes with a view to enhancing Goodyear’s brand within the motorsport and ultra-ultra-high-performance (UUHP) segments. 2019 witnessed Goodyear’s return to these segments with the launch of its Eagle F1 SuperSport range of road tyres and successful return to European and International sportscar racing in the FIA World Endurance Championship (WEC).

Goodyear has chosen the BTCC for the second step of its racing comeback as it provides a strong platform for demonstrating tyre technologies on a wide range of saloon cars as well as providing the right marketing platform to reach high-performance car enthusiasts within the UK.

Motorsport Director at Goodyear, Ben Crawley, explains the move: “The recent launch of Goodyear’s Eagle F1 SuperSport range and relaunch into motorsport shows how the brand is applying itself to a broader range of initiatives within the ultra-high-performance automotive sector.”

The decision to become the sole tyre supplier to BTCC forms part of a broader strategic marketing plan for the company and Ben elaborates: “The BTCC is one of the best-loved, most famous motor racing championships in the world and it will provide a great opportunity for Goodyear to get close to the hearts and minds of motorsport enthusiasts. We are thrilled to be partnered with the championship from 2020.”

Alan Gow, BTCC Series Director, commented: “Goodyear has a proud and proven history in motorsport, spanning multiple decades and championships. They provide knowledge from a global programme of racing experience making them a strong partner for the championship going forward. It also gives Goodyear the ideal opportunity to further increase their brand awareness via the UK’s largest motorsport championship. We are looking forward to welcoming the brand into the championship from 2020.”


  • tweet
Related articles
  • Akio Toyoda praises Toyota Gazoo Racing & Hino Sugawara Team on Dakar Rally 2021
    Akio Toyoda praises Toyota Gazoo Racing...

    Jan 17, 2021 Comments Off on Akio Toyoda praises Toyota Gazoo Racing & Hino Sugawara Team on Dakar Rally 2021

  • Honda 1-2 on 2021 Dakar Rally as Kevin Benavides wins & Ricky Brabec 2nd in the world’s toughest race
    Honda 1-2 on 2021 Dakar Rally as Kevin...

    Jan 16, 2021 Comments Off on Honda 1-2 on 2021 Dakar Rally as Kevin Benavides wins & Ricky Brabec 2nd in the world’s toughest race

  • 5th place overall for Bahrain Raid Xtreme ‘Hunter’ driver, Nani Roma
    5th place overall for Bahrain Raid...

    Jan 16, 2021 Comments Off on 5th place overall for Bahrain Raid Xtreme ‘Hunter’ driver, Nani Roma

  • 4WD honours & 2nd overall for Toyota Gazoo’s Nasser Al-Attiyah/Mathieu Baumel
    4WD honours & 2nd overall for...

    Jan 16, 2021 Comments Off on 4WD honours & 2nd overall for Toyota Gazoo’s Nasser Al-Attiyah/Mathieu Baumel

More in this category
  • Lola Cars, Lola Technical Centre and Wind Tunnel Facility offered for sale
    Lola Cars, Lola Technical Centre and...

    Comments Off on Lola Cars, Lola Technical Centre and Wind Tunnel Facility offered for sale

  • ETRC Truck Racing feature: Buggyra Zero Mileage Racing
    ETRC Truck Racing feature: Buggyra Zero...

    Comments Off on ETRC Truck Racing feature: Buggyra Zero Mileage Racing

  • Mondello Park plans to run 6 Hour Fiesta Race when Restrictions allow
    Mondello Park plans to run 6 Hour...

    Comments Off on Mondello Park plans to run 6 Hour Fiesta Race when Restrictions allow

  • Follow in the footsteps of Grand Prix legends and drive a Jordan F1 race car
    Follow in the footsteps of Grand Prix...

    Comments Off on Follow in the footsteps of Grand Prix legends and drive a Jordan F1 race car


Fleet Car Magazine

Notice Board

  • Lola Cars, Lola Technical Centre and Wind Tunnel Facility offered for sale
    Lola Cars, Lola Technical Centre and Wind Tunnel Facility...

    Jan 15, 2021

    TweetThe Lola Cars Brand, Trademarks, Extensive Technical...
  • Follow in the footsteps of Grand Prix legends and drive a Jordan F1 race car
    Follow in the footsteps of Grand Prix legends and drive a...

    Jan 09, 2021

    Tweet  Once driven by motor sport legend Takuma Sato...
  • WIN 1 of 3 ETRC TEAM T SPORT BERNAU PRIZE PACKS!
    WIN 1 of 3 ETRC TEAM T SPORT BERNAU PRIZE PACKS!

    Jan 02, 2021

    TweetIn association with T Sport Bernau and team sponsors...
  • FIA RX2e Championship Manual available for prospective competitors
    FIA RX2e Championship Manual available for prospective...

    Dec 29, 2020

    Tweet The official Championship Manual for the FIA RX2e...
  • ERC stars support FIA Volunteers & Officials Weekend on Rally Islas Canarias
    ERC stars support FIA Volunteers & Officials Weekend...

    Nov 28, 2020

    Tweet*FIA ERC season decider among events celebrating...

Categories

  • Africa Eco-Race
  • BRC
  • Circuit Racing
  • Cross-Country Rally
  • Dakar
  • Dakar 2015
  • DAKAR 2016
  • DAKAR 2017
  • DAKAR 2019 PERU
  • DAKAR RALLY 2018
  • EV Motorsport
  • Events
  • EverGreeens: Irish Abroad
  • Extreme E
  • Forestry Rally
  • Formula 1
  • Hillclimb
  • IndyCar Series
  • Interview
  • Middle East Rally Championship
  • Morocco Rally
  • Motorbike
  • News
  • Notice Board
  • Rally
  • RallyX
  • Related products
  • Review
  • Sportscars
  • Touring Cars
  • Tribute
  • Truck Racing
  • Uncategorized
  • Video
  • WRC
Tweets by @IrMotSportNews

Recent Posts

Akio Toyoda praises Toyota Gazoo Racing & Hino Sugawara Team on Dakar Rally 2021

Akio Toyoda praises Toyota Gazoo Racing & Hino Sugawara Team on...

Jan 17, 2021

Tweet Dakar Rally 2021 has reached its conclusion. Thank you to all the teams who boldly challenged the harsh course of over 7,000 kilometers and congratulations to everyone who completed the race...
Read More
Honda 1-2 on 2021 Dakar Rally as Kevin Benavides wins & Ricky Brabec 2nd in the world’s toughest race

Honda 1-2 on 2021 Dakar Rally as Kevin Benavides...

Jan 16, 2021

5th place overall for Bahrain Raid Xtreme ‘Hunter’ driver, Nani Roma

5th place overall for Bahrain Raid Xtreme...

Jan 16, 2021

4WD honours & 2nd overall for Toyota Gazoo’s Nasser Al-Attiyah/Mathieu Baumel

4WD honours & 2nd overall for Toyota...

Jan 16, 2021

Dakar 2021: Successful debut for the X-raid Yamaha Racing Rally Supported Team

Dakar 2021: Successful debut for the X-raid...

Jan 16, 2021

Copyright 2016 / All rights reserved