MOTOR SPORTS NEWS

Latest News

  • Bella Bella! William Creighton records stunning victory on Rally Italia
  • 1000 Miglia to hit the United States’ Highways
  • Alpine Elf Endurance Team takes up the challenge of the centenary of the 24 Hours of Le Mans
  • Historic Le Mans underway for TOYOTA GAZOO Racing
  • New LEGO Technic Peugeot 9X8 Pays Homage to the Hybrid Hypercar Ahead of Le Mans Debut
  • Home
  • News
  • Dakar
    • DAKAR 2016
    • Dakar 2015
  • Cross-Country Rally
  • Notice Board
  • Rally
  • Motorbike
  • Touring Cars
  • Circuit Racing
  • Events
  • follow
    • Facebook
    • Twitter
    • Google+
    • Pinterest
    • RSS Feed
    • Linked
    • Youtube

Jaguar Land Rover acquire Bowler

Dec 21, 2019


  • Facebook
  • Twitter
  • LinkedIn
Tweet

Jaguar Land Rover has acquired Bowler, the UK-based manufacturer of all-terrain performance cars, parts and rally raid vehicles.
Founded in 1985, Bowler pioneered the production of dedicated off-road competition cars in the UK and has achieved success in international rally raid events. The expertise Bowler has amassed for all-terrain vehicle dynamics, low-volume production techniques, and proving the durability of components under extreme conditions, is highly sought-after.

Special Vehicle Operations is a fast-growing business that amplifies the key attributes of Jaguar and Land Rover vehicles to create distinctive world-class products – including SV, Vehicle Personalisation and Classic. Adding Bowler as a fourth business unit is a natural fit.
Since its inception Bowler has had a close affiliation with Land Rover, which was formalised with a brand partnership in 2012 that led to the creation of the popular Defender Challenge by Bowler rally series in 2014-2016.
Company founder Drew Bowler died suddenly in 2016, but his legacy and spirit lives on in the team based at Bowler’s premises in Derbyshire, including members of Drew’s family.

Michael van der Sande, Managing Director, Jaguar Land Rover Special Vehicle Operations, said: “For almost 35 years the Bowler name has stood for innovation and success, with a reputation forged by its participation in the world’s toughest off-road motorsport competitions. It’s exciting that we’re now in a position to participate in and lead the Bowler brand’s future as part of Jaguar Land Rover.

“At Special Vehicle Operations we are all eager to start working with our new colleagues at Bowler. Adding the Bowler team’s skills and experience to those of SV, Vehicle Personalisation and Classic is a key step in our strategy to create an exciting and diverse portfolio of products and businesses within Special Vehicle Operations.

“Our immediate focus is on ensuring continuity of support for Bowler employees and customers during this transition to Jaguar Land Rover.”

The Bowler business is now fully-owned by Jaguar Land Rover. Bowler will continue to operate from its premises in Belper for the foreseeable future.


  • tweet
Related articles
  • Bella Bella! William Creighton records stunning victory on Rally Italia
    Bella Bella! William Creighton records...

    Jun 05, 2023 Comments Off on Bella Bella! William Creighton records stunning victory on Rally Italia

  • 1000 Miglia to hit the United States’ Highways
    1000 Miglia to hit the United...

    Jun 05, 2023 Comments Off on 1000 Miglia to hit the United States’ Highways

  • Alpine Elf Endurance Team takes up the challenge of the centenary of the 24 Hours of Le Mans
    Alpine Elf Endurance Team takes up the...

    Jun 05, 2023 Comments Off on Alpine Elf Endurance Team takes up the challenge of the centenary of the 24 Hours of Le Mans

  • Historic Le Mans underway for TOYOTA GAZOO Racing
    Historic Le Mans underway for TOYOTA...

    Jun 05, 2023 Comments Off on Historic Le Mans underway for TOYOTA GAZOO Racing

More in this category
  • Bella Bella! William Creighton records stunning victory on Rally Italia
    Bella Bella! William Creighton records...

    Comments Off on Bella Bella! William Creighton records stunning victory on Rally Italia

  • 1000 Miglia to hit the United States’ Highways
    1000 Miglia to hit the United...

    Comments Off on 1000 Miglia to hit the United States’ Highways

  • Alpine Elf Endurance Team takes up the challenge of the centenary of the 24 Hours of Le Mans
    Alpine Elf Endurance Team takes up the...

    Comments Off on Alpine Elf Endurance Team takes up the challenge of the centenary of the 24 Hours of Le Mans

  • Historic Le Mans underway for TOYOTA GAZOO Racing
    Historic Le Mans underway for TOYOTA...

    Comments Off on Historic Le Mans underway for TOYOTA GAZOO Racing


Fleet Car Magazine

Notice Board

  • For Sale! 1991 Jordan-Ford driven by Mick Schumacher at Bonhams Grandes Marques du Monde à Paris auction
    For Sale! 1991 Jordan-Ford driven by Mick Schumacher at...

    Jan 18, 2023

    Tweet1991 Jordan-Ford driven by Mick Schumacher in 2021 to...
  • Opel Ireland partners with Mondello Park to launch 2022 EARLY-DRIVE road safety programme
    Opel Ireland partners with Mondello Park to launch 2022...

    Aug 21, 2022

    TweetA unique young driver education programme, developed...
  • Goodyear FIA ETRC pays tribute to Anthony Janiec
    Goodyear FIA ETRC pays tribute to Anthony Janiec

    Aug 07, 2022

    Tweet The Goodyear FIA ETRC, ETRA Promotion and the entire...
  • Killarney Forestry Rally to raise funds for Air Ambulance
    Killarney Forestry Rally to raise funds for Air Ambulance

    Feb 03, 2022

    TweetRally drivers from across Ireland will help fund...
  • McHugh’s Service Station, Ballindine Mayo Stages Rally, 6 March 2022
    McHugh’s Service Station, Ballindine Mayo Stages Rally, 6...

    Jan 27, 2022

    TweetMayo & District Motorsport Club, organisers of the...

Categories

  • Africa Eco-Race
  • Baja
  • BRC
  • Circuit Racing
  • Cross-Country Rally
  • Dakar
  • Dakar 2015
  • DAKAR 2016
  • DAKAR 2017
  • DAKAR 2019 PERU
  • DAKAR RALLY 2018
  • EV Motorsport
  • Events
  • EverGreeens: Irish Abroad
  • Extreme E
  • Forestry Rally
  • Formula 1
  • Hillclimb
  • IndyCar Series
  • Interview
  • Middle East Rally Championship
  • Morocco Rally
  • Motorbike
  • News
  • Notice Board
  • Rally
  • RallyX
  • Related products
  • Review
  • Sportscars
  • Touring Cars
  • Tribute
  • Truck Racing
  • Uncategorized
  • Video
  • WRC
Tweets by @IrMotSportNews

Recent Posts

How Extreme E delivered off track in Scotland

How Extreme E delivered off track in Scotland

May 26, 2023

Tweet The Hydro X Prix in Dumfries and Galloway marked a number of successes on course at the former opencast coal mine at Glenmuckloch. There were also multiple initiatives taking place off-track as...
Read More
Overdrive Racing Toyota Hilux crew Al-Rajhi & Gottschalk win new Tabuk-Neom Rally

Overdrive Racing Toyota Hilux crew Al-Rajhi...

May 21, 2023

X44 Vida Carbon Racing’s Fraser McConnell’s first win in Extreme E

X44 Vida Carbon Racing’s Fraser...

May 19, 2023

40 years of Audi Sport GmbH with a Rev-Up at the Nürburgring!

40 years of Audi Sport GmbH with a Rev-Up at the...

May 19, 2023

Impressive entry list for first Tabuk-Neom Rally: 2023 Saudi Toyota Rally Championship

Impressive entry list for first Tabuk-Neom Rally:...

May 14, 2023

Copyright 2016 / All rights reserved