Apr 04, 2020
LIQUI MOLY enters the World Touring Car Cup WTCR alongside Hyundai
German oil manufacturer cooperating with a works team for the first time
It is a first in LIQUI MOLY’s long motorsport history: For the first time, the oil and additive specialist from Germany is partnering with a works team. The brand will enter the World Touring Car Cup WTCR at the side of Hyundai Motorsports. “This shows how important we are now also for car manufacturers,” says Peter Baumann, Marketing Director at LIQUI MOLY.
LIQUI MOLY has been at home in touring car sport for well over ten years. Initially in the World Touring Car Championship WTCC and then, since its establishment in 2015, in the TCR series, always in partnership with the Engstler racing team. LIQUI MOLY is now taking the next step into the World Touring Car Cup WTCR together with the team. There Engstler will compete as the Hyundai works team. In two Hyundai i30 N TCRs, Dutch WTCR veteran Nicky Catsburg and German TCR talent Luca Engstler will fight for the title – if the season is able start after the corona crisis.
Despite many decades in motorsport, LIQUI MOLY’s appearance in the WTCR heralds a new era for the oil specialist. “This is the first time that we are involved with a works team, i.e. working directly with a car manufacturer,” says Peter Baumann. This cooperation is reflected firstly in the clearly visible presence on the vehicles and secondly in the fact that the two Hyundai i30 N TCRs run on LIQUI MOLY oil. It is the Synthoil Race Tech GT1 10W-60, a fully synthetic oil that has been specially developed for use on the race track.
LIQUI MOLY’s cooperation with Hyundai is not just about brand awareness, but also aimed at developing new business areas. This is because the company has traditionally focused its attention primarily on the aftermarket, i.e. the repair and maintenance of vehicles. This is why the company is better known among workshops than at car dealerships. LIQUI MOLY intends to expand its business with the dealers. “Now that Hyundai has decided in our favor for racing, the Hyundai car dealerships should definitely take a look at us,” said Peter Baumann.
May 14, 2021 Comments Off on Extreme E’s floating centrepiece arrives in Senegal
May 14, 2021 Comments Off on Dakar Rally 2022: Remains in Saudi Arabia – Start in Hail; Finish in Jeddah
May 14, 2021 Comments Off on Zenobe’s second-life battery technology: from powering a bus around Stockholm to powering Extreme E’s remote operations
May 14, 2021 Comments Off on Most demanding Dakar 2022 awaits the Monster Energy Honda Team
Comments Off on WTCR Race of Portugal switches to Estoril for 2021, new 3-year agreement with Vila Real reached
Comments Off on Team BMW aiming to enter BTCC record books in 2021
Comments Off on Absolute Alignment becomes official sponsor of Power Maxed Racing’s BTCC campaign
Comments Off on T Sport Bernau MAN’s first taste of HVO biodiesel in pre-ETRC test session
Apr 16, 2021TweetThis instalment in Evro’s decade-by-decade series...
Mar 08, 2021TweetTo celebrate International Women’s Day, Alfa Romeo...
Feb 26, 2021TweetHRC are deeply saddened to hear of the passing of...
Feb 07, 2021Tweet*Mid-Atlantic archipelago spectacular hosts new season...
Jan 15, 2021TweetThe Lola Cars Brand, Trademarks, Extensive Technical...
May 14, 2021TweetOrganisers, the ASO has announced the route and revealed the first information for the 2022 Dakar. The rally begins on 2nd January 2022 in Hail and ends on 14th January in the port city of...