Sparco signs multi-year co-branding agreement with the Vallelunga Piero Taruffi racetrack
SPARCO AND ACI VALLELUNGA TOGETHER IN THE 70TH ANNIVERSARY OF THE RACETRACK
The Turin-based company announces a multi-year co-branding partnership with the ACI Vallelunga “Piero Taruffi” racetrack: customised technical clothing, banners, and events organisation
Sparco, which has always been committed to researching and developing technical products for motor sports, has signed a multi-year co-branding agreement with the Vallelunga Piero Taruffi racetrack in the very year that the Roman venue is celebrating its 70th anniversary. This circuit with a glorious history, born as a racecourse and converted into a racetrack, is today a test site for several Formula 1 teams thanks to its approval by the International Automobile Federation (FIA). The role of Sparco, already a partner of the Italian Rally Championship (CIR), will be to clothe many elements of the circuit in its distinctive blue colour: from the banners that flank the drivers while competing to the on-track personnel, who will wear personalised Sparco technical clothing.
In the near future Sparco will also play a key role in organising events at the circuit, making available all of its forty years’ experience in motor sports equipment. The Turin-based company will also produce distinctive elements for use in promotional activities and will offer specifically-designed merchandising for the Roman venue. To complete the offering, the racetrack will welcome all visitors to the Sparco mono-brand store located inside the racetrack to give fans, customers, and drivers a live taste of the vast range of specialist products available for their specific needs.
SPARCO | INNOVATION, TECHNOLOGY AND SAFETY
Sparco SpA has been designing and manufacturing racing equipment since 1977. There are now more than 300 teams in a broad range of world motorsport competitions (F1, Indy, WRC, Nascar, Dakar Rally and many others) that use its products. Since 2000, the Sparco Group has diversified its activities to enter and firmly establish itself in the carbon-fibre car components segment for the leading sports and luxury supercar manufacturers. In the last three years, it has further expanded its business to the sectors of gaming-sim racing and accident prevention (safety footwear and workwear). The company’s headquarters are in Volpiano (TO), Italy. There are currently over 800 employees working in eight production plants (four in Italy, three in Tunisia and one in the USA) and two foreign sales branches (USA and Spain).
