Announcing CameraMatics’ sponsorship of Powell’s Motorsport Truck Racing team in BTRC
With the first race of the British Truck Racing Association’s (BTRC) 2022 season less than a week away, fleet and risk management experts, CameraMatics, have been announced as a key sponsorship partner.
Based in Kent, Powell’s Motorsport, which has been racing for 15 years, will be heading to Brands Hatch, equipped with more performance data and race information than ever before. CameraMatics are empowering the team with 8 onboard cameras, including forward facing, driver facing, side facing, rear facing & cameras viewing the brakes.
Using the technology, the team will be able to monitor in-cab driver activity, competitor tailgating and watch for manoeuvres from other racers on track, who may attempt to pass them.
The trackside support technical team will be able to view a real time feed from all onboard cameras, enabling them to give live updates to driver, Steve Powell during the race. The footage can then be used post-event, to review driver performance and work on improvements for the next race.
Passionate about the sport, Steve Powell says “truck racing is in my blood – my father John Powell raced trucks in the 80s and passed the bug onto me.
“My ambition is to race division one and mix it with the top boys. That’s something we’ve never been able to do before, without dealing with CameraMatics.”
Commenting on the sponsorship partnership, CameraMatics’ CEO, Mervyn O’Callaghan says that “we’re excited to be part of Powell’s Motorsport’s journey this season. It’s as much about what happens off the track as on it. The team having access to critical real time visuals and data help them to better understand and develop their racing”.