Spotlighting XITE ENERGY
|Extreme E, the pioneering electric off-road racing championship, partnered with XITE ENERGY, who became its Official Drink Supplier, in Season 1. XITE ENERGY, which was founded in Bristol, UK, and is still only a few years old, has already made huge waves in the highly competitive energy drinks market. It is the brainchild of Extreme E driver Oli Bennett and its co-founder Megan Jones.
XITE ENERGY Racing are also competing once again in Extreme E for Season 2 and achieved their best result to date last time out, with a maiden podium in the first round of the NEOM Island X Prix double-header in Sardinia courtesy of their new driver pairing in Timo Scheider and Tamara Molinaro.Bennett has provided an insight into how XITE was created and the brand’s sustainability initiatives.
|Extreme E: Could you explain what XITE is and how the journey started?
Oli Bennett: XITE is a nootropic energy brand which started with both mine and Megan’s passion to fuel our fast-paced lifestyles. From rallycross racing, to hitting the gym to completing a sports nutrition degree, we found an entrepreneurial spark when travelling across America during my racing career in rallycross. Navigating a race track at high speed, I recognised the importance of keeping my mind alert and reactions rapid. While embarking on a mission researching what goes in their body and helps their bodies, we realised at the heart of this is healthy nutrition. This is where the journey started as we discovered nootropics and their copious benefits on brain function.
XE: What made you want to go into energy drinks?
Energy drinks are the ideal drink for racing as they give you a hit of caffeine when you need it most. Unlike most energy drinks, we saw a need for a ‘better for you’ version, with natural ingredients combined with nootropics for the ultimate focus enhancing beverage! XITE can be drank anytime and for me it suits me when I’m up early in the morning, about to hit the track and need to be super awake.
XE: How does XITE differ from its competitors? What makes both the brand and products exciting for new consumers?
XE: What is it about XITE that attracts health-conscious individuals?
Other than ambassadors, we pride ourselves on amazing ingredients that actually work. Low sugar is important to us – as it is to a lot of people! We’re no stranger to reading the back of labels to see the nutritional contents of what we’re consuming. When developing products, we were very selective with ingredients, researching every element in the drinks and bars to ensure it was high quality and healthy. Also, ensuring the sweeteners and other added ‘nasties’ which other energy drink brands use was carefully studied.
The product is designed to resonate with fellow Gen Z’ers by using nootropics, natural caffeine (green coffee bean), natural flavours, pansax ginseng, L-tyrosine and L-carnitine – all designed to keep energy levels constant without the ‘highs and lows’ associated with most other energy drinks.
XE: What made you want to utilise Nootropics?
XE: How have XITE and Extreme E partnered together?
XE: How did XITE get involved with motorsport and why was electric motorsport like Extreme E chosen as a way to showcase the brand?
XE: How does XITE share a similar ethos to Extreme E?
XE: With Extreme E, XITE collaborated on a legacy programme in Greenland. Could you please tell us a little more about the programme and how it benefitted the community there?
With current global climate issues, nowhere is more obvious than Greenland’s melting glaciers. We identified Greenland as somewhere we – along with our partners myenergi – could make a difference to people’s lives. We need to educate the next generation and what better way to do that than show them how a school can be powered from a sustainable source. XITE ENERGY and myenergi installed a 5kW ground-mounted solar array with an accompanying 5.2kWh battery storage system. The myenergi eddi power diverter will utilise excess solar energy to heat the school’s water which is all controlled through the myenergi home control app. Crucially, this app will also allow the school children to watch energy levels rising as the sun comes up.
Thanks to our partner’s innovative renewable technologies, this project will enable the school to operate completely off-grid – zero carbon, zero reliance on mains supply, zero utility costs. It demonstrates precisely why embracing sustainability is such an important part of the global energy transition.
XE: Since Greenland, what have XITE been up to in both racing and sustainability?
Sustainability wise, we have also from the brand side donated £1k last month to mental health charities. Additionally, our parent firm, Bee Green Energy, has also invested in battery storage infrastructure across the U.K which is the company that deployed the solar installation in Greenland on behalf of XITE ENERGY.
XE: Are there other community outreach programmes that XITE is involved in?
XE: What it is in the pipeline for XITE, the brand’s future plans and any future products we can expect soon?