Sportiness & Quality priorities at Alfa Romeo: Makes bold statement on F1 C43
- A sticker on the engine compartment of the Alfa Romeo C43 at Silverstone powerfully emphasizes the quality results the brand has achieved in the J.D. Power 2023 U.S. Initial Quality Study.
- Alfa Romeo is in the lead among premium brands and third in the industry.
- Compared to 2022, Alfa Romeo rose 24 positions overall: the greatest improvement in the industry.
- Alfa Romeo Stelvio brings in the best result, ranking first in the premium SUV segment.
For the Silverstone Grand Prix, an “unconventional” sticker is appearing on the upper part of the Alfa Romeo Stake C43’s engine compartment, telling all F1 fans and insiders about the outstanding results in terms of quality obtained by the Italian brand in the J.D. Power U.S. Initial Quality Study.
Research carried out by the J.D. Power 2023 U.S. IQS (Initial Quality Study) highlights the extraordinary result achieved by Alfa Romeo, which recorded a clear improvement compared to 2022.
J.D. Power, a global leader in consumer insights, advisory services and data and analytics surveyed Alfa Romeo customers after 90 days of ownership about issues that occurred on their vehicles, results are reported in problems per 100 vehicles (PP100) to assess Alfa Romeo’s performance.
Alfa Romeo has taken the top of the podium among premium brands and ranks third in the industry. Compared to 2022, Alfa Romeo has risen by 24 positions – the greatest improvement in performance in this year’s IQS. The Alfa Romeo Stelvio also scored highest among the large number of competitors in the premium compact SUV segment.
Cristiano Fiorio, Alfa Romeo F1 Manager:
“The quality of our products is a priority for us. Alfa Romeo is acknowledged worldwide as a symbol of sportiness, timeless design and Made in Italy. The passion that welcomes us to each and every Grand Prix is the result of a history of sporting successes. That history still casts its spell over all the regions of the world; our vehicles are sold with the sole purpose of continuing to excite. This acknowledgment from J.D. Power fills us with pride and rewards our uncompromising quality strategy.
