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Abarth continues with its 75th-anniversary celebrations and reveals its Exclusive Special Edition Merchandise Collection

Dec 13, 2024


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Abarth keeps celebrating its 75th anniversary by launching a stunning special edition Merchandise Collection inspired by the Abarth 695 75° Anniversario for its appealing look and performance, designed and produced by Audes Group, a leading company in the design and development of high-quality merchandising collections.

To commemorate this exceptional milestone, the Scorpion brand created a special selection that encapsulates the passion, innovation, and boldness that mark Abarth’s history and vehicles.

Central to this commemorative collection lies a meticulously crafted limited-edition hoodie, available in an exclusive run of 75 pieces. This distinctive piece, crafted with premium materials, combines contemporary style with timeless Abarth aesthetics and is dedicated to collectors and enthusiasts seeking a piece of Abarth’s legacy.

A second item is at the heart of this collection, resulting from a groundbreaking collaboration between Brembo, the world-renowned leader in high-performance braking systems, and Abarth. Two symbols of performance engineering came together to create the one-of-a-kind Abarth + Brembo T-shirt, emphasizing the synergy between the Scorpion brand’s legacy and Brembo’s expertise with bold co-branding and cutting-edge design.

The Abarth 695 75° Anniversario-inspired exclusive collection, representative of Abarth’s essence, also includes a selection of premium apparel and accessories expressing exceptional design and unparalleled craftsmanship. From now on, enthusiasts can both drive and wear the Scorpion’s heritage. The entire selection, in limited quantities, is available at the Abarth Store, where fans can secure their favourite items before they sell out.


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