RAM renews its partnership with Red Bull KTM Factory Racing for the 2023 season
After a successful 2022 season, RAM and Red Bull KTM Factory Racing have announced the renewal of the partnership which unites them on racetracks around the world. The partnership will run through 2023 and include three different competitions in which the American brand will join Red Bull KTM Factory Racing as the team’s official sponsor: the FIM Motocross World Championship, the FIM Enduro World Championship and the FIM Hard Enduro World Championship. This renewed partnership will make its next appearance at the Motocross GP race on the Villa La Angostura circuit in Argentina in the spectacular landscape of Patagonia on the weekend of March 11-12.
Four RAM 1500s will be at the disposal of the Red Bull KTM Factory Racing teams for travel during the season’s races: two RAM 1500 TRX models, a RAM 1500 Rebel, and a RAM Laramie. The RAM trucks also will be showcased during some events throughout the season. In addition, the agreement once again includes the presence of the RAM logo on riders’ motorcycles and racing jersey in the mentioned categories as well as on all of KTM’s social media channels—Facebook, Twitter, Instagram and YouTube.
Domenico Gostoli, Head of RAM & Dodge Brands Enlarged Europe, stated that “We are proud to announce the renewal of a breathtaking experience, the result of the union of two similar worlds: the great work done together in 2022 has confirmed two Communities united by many values, including passion, personality and the constant pursuit of performance to overcome limits, led by a strong emotional component. We are excited to have shared the successes of KTM last year and we are ready to experience together another season of great satisfaction with such a strong Brand and Team.”.
Robert Jonas, KTM Head of Motorsports Offroad: “Continuing our partnership with RAM through 2023 really elevates our racing program and allows the riders to travel in comfort. RAM and its TRX truck fits our READY TO RACE approach perfectly and, just like Red Bull KTM, RAM has a long history in performance and success. The partnership got off to a great start during the first year together with Tom Vialle becoming the MX2 World Champion – it could not have started better! Working alongside such a well-respected and leading brand is exciting and we look forward to more success in the near future.”
Pit Beirer, KTM Motorsports Director: “For Red Bull KTM Factory Racing to continue collaborating with a global brand like RAM is really important. We share the same values and although this is a relatively new partnership, it has so far been a real success story and I’m exciting for 2023 with the caliber of riders that the team has assembled. I think by bringing a brand like RAM into racing paddocks is a hugely beneficial for all involved as it will elevate the paddock and create a lot of interest for both Red Bull KTM, and for RAM.”
RAM: 2022 is confirmed as full of successes
RAM Truck was launched in 2009 in the US as a stand-alone division, focused on meeting the demands of truck buyers and delivering benchmark-quality vehicles. With a full lineup — RAM 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab — RAM designs trucks which aid customers in heavy-duty work and take them wherever they need to go. The RAM 1500 lineup also includes the Know & Go mobile app featuring an immersive experience for customers who want to learn more about their vehicles.
RAM continues to outperform the competition and sets the benchmarks for several important features, such as towing capacity, payload, interior space and much more.
After the successes collected in 2021, 2022 confirmed the appreciation of customers and critics for the RAM Brand, which won 20 awards during the year. Prominent among them was the 2022 Best Truck Brand award, received for the third consecutive year by U.S. News and World. As for individual models, of note are the Top Safety Pick award-delivered by IIHS-and 2022 Full-size Pickup of the Year-delivered by Auto123-obtained by the RAM 1500 for the third and fourth year in a row, respectively.
Accomplishments enhanced by the first months of this 2023, in which the Brand has already secured eight awards, including Car and Driver’s Editor’s Choice for the RAM 1500 RTX model for the tenth consecutive year.
